财喜-3D MAPPING IP互动装置

类型：3dmapping互动装置地点：武汉万科未来中心时间：2020.05.12

财喜 — 3DMAPPING IP 雕塑互动装置

万科未来中心VFC依托「友好力」购物中心的全新理念，从设计、运营上融入消费者的游购体验习惯，以未来之名，烘托友好氛围，形成趣玩商业空间。在设计上通过对“创造性”“包容性”“互动性”的主题探索，打造商业IP形象「财喜」，结合温馨的色彩搭配，意在打造时尚家庭未来生活体验式沉浸空间。
财喜3dmapping互动雕塑，不局限于传统雕塑的表现形式，以财喜平面IP形象为基础，从vfc的理念出发，融合光影、音乐、影像等，打造一个多感官艺术互动雕塑。不同以往的呈现方式，互动式、游戏感的表现，让观众直观的感知vfc的友好力的全新理念。

Vanke Future Center VFC relies on the new concept of "Friendly Power" shopping center, integrating consumers' travel and shopping experience habits into its design and operation. In the name of the future, it creates a friendly atmosphere and creates a fun commercial space. By exploring the themes of "creativity," "inclusiveness," and "interactivity" in design, we aim to create a commercial IP image called "Caixi," combined with warm color combinations, with the goal of creating an immersive space for future life experiences in fashionable families.
Caixi 3D Mapping Interactive Sculpture is not limited to the traditional form of sculpture, but integrates the Caixi flat IP image. Starting from the concept of VFC, Caixi's interactive mapping sculpture is set up. Different from previous presentation methods, the interactive and game like expression allows the audience to intuitively perceive the friendly power of VFC, which is a new concept.

观众步⼊雕塑互动装置的场域中，沉浸体验光影、雕塑的互动体验。在程序启动时，观众在雕塑前的互动平面选择影像和图形，环绕式分布的三台投影通过3维图像融合技术，将影像投影在场地中间的ip雕塑上，周边的灯光同时根据mapping影像变化，映射到周围的墙体和地面上，声⾳逐渐充满整个空间，产⽣⼀种多感官的沉浸互动体验。通过这种多感官，互动式，增强观众的沉浸体验和参与感，让观众与空间和商场ip形象产生情感上的链接和共鸣。

The audience immerses themselves in the interactive experience of light, shadow, and sculpture within the field of the sculpture interactive installation. At the start of the program, the audience selects images and graphics on the interactive plane in front of the sculpture. Three projectors distributed in a surround manner use 3D image fusion technology to project the images onto the IP sculpture in the middle of the site. The surrounding lights also change according to the mapping image and are mapped onto the surrounding walls and ground. The sound gradually fills the entire space, creating a multi sensory immersive interactive experience. Through this multi sensory, interactive approach, enhance the audience's immersive experience and sense of participation. Create emotional connections and resonance between the audience and the spatial and shopping mall IP images.

项目信息

客户：万科未来中心

策划：第五杂谈会 /ahao/煜德

策划：第五杂谈会 / ahao/煜德

AI生成：第五杂谈会 -OFA

程序开发：第五杂谈会 - OFA/Jay

平板绘画：第五杂谈会 - OFA

Web后端：第五杂谈会

后台数据库：第五杂谈会

打印设备：Conan打印机

显示设备：三星Galaxy平板

绘画：Lamy触控笔

开发软件：TouchDesigner/Web