天猫精灵未来馆

 
类型:品牌数字体验馆 地点:杭州 时间:2018.09.12
   


天猫精灵未来馆


天猫精灵未来馆,是天猫品牌文化、天猫精灵产品属性、融合数字媒体艺术与互动,打造的品牌产品体验馆。体验馆以“声音互动”“语音交互”为核心AI打造三个不同互动场景,通过游戏化、互动式的展厅场景体验, 技术+情感+互动”的体验,传递天猫精灵的核心价值‌,以多感官体验的表达形式完成品牌与观众的情感沟通。
未来馆的叙事逻辑是以天猫精灵及其衍生品展示为基础,人的声音互动体验为主体,设置 X-SPACE空间 、 蓝牙mesh声控墙 、 克拉德尼空间——声纹邮局三个体验场景。每个空间均有各自的声音交互体验环节,声音以不同的形式参与进体验环节中,让观众认识 天猫精灵与自身的密切关系,进而对产品和品牌文化产生认同。

Tmall Genie Future Pavilion is a brand product experience pavilion created by integrating Tmall brand culture, Tmall Genie product attributes, digital media art, and interaction. The Experience Hall uses "voice interaction" and "speech interaction" as the core AI to create three different interactive scenes. Through gamified and interactive exhibition hall scene experiences, technology+emotion+interaction "experiences convey the core values of Tmall Genie, and express emotional communication between the brand and the audience through multi sensory experiences.
The narrative logic of the Future Pavilion is based on the display of Tmall Genie and its derivatives, with human voice interaction experience as the main theme. Three experience scenarios are set up: X-SPACE space, Bluetooth mesh voice control wall, and Kradni space - voiceprint post office. Each space has its own sound interaction experience segment, where sound participates in different forms, allowing the audience to understand the close relationship between Tmall Genie and themselves, and thus identify with the product and brand culture.

   
X-SPACE空间, 通过投影与雷达技术对空间进行布控,构成丰富的全景视觉,营造一个超现实的沉浸式互动体验空间。
观众进入互动体验空间,观看以天猫精灵为内容母本创作的全息沉浸空间影像,触摸影像,进入全息影像游戏。通过全息影像和富有游戏感互动性的体验,将科技与未来的概念植入到天猫精灵当中,技巧性地将产品文化链接到观众的心智

X-SPACE space is controlled through projection and radar technology to create a rich panoramic visual experience, creating a surreal immersive interactive experience space.
The audience enters the interactive experience space, watching the holographic immersive space image created based on Tmall Genie as the content master, touching the image, and entering the holographic image game. Through holographic imaging and interactive gaming experiences, technology and future concepts are implanted into Tmall Genie, skillfully linking product culture to the audience's minds



蓝牙mesh声控墙 ,现场通过天猫精灵玩灯光游戏,观众通过大声说出咒语,天猫精灵识别后,灯光墙根据咒语点亮图案
Bluetooth mesh voice controlled wall, playing lighting games on site through Tmall Genie. The audience loudly says spells, and Tmall Genie recognizes them. The lighting wall lights up the pattern according to the spells




克拉德尼空间——声纹邮局,是融合声音、灯光的声音互动装置。通过收音设备,天猫精灵技术服务,将声音转变成文字,最终以明信片的形式展示出来。
观众进入克拉德尼空间,根据屏幕提示说出想要留言在明信片的话,然后生成一张纸质的明信片。手机扫描纸质明信片上的二维码,播放之前录制的声音。通过科技-情感-互动,将品牌与观众进行情感链接

Kradni Space - Voiceprint Post Office is a sound interactive device that integrates sound and lighting. Through the use of audio devices and Tmall Genie technology services, sound is converted into text and ultimately displayed in the form of postcards.
The audience enters the Cradney Space, follows the on-screen prompts to say what they want to leave a message on the postcard, and then generates a paper postcard. Scan the QR code on the paper postcard with your phone and play the previously recorded sound. Through technology emotion interaction, establish an emotional connection between the brand and the audience








《时间的声音互动体验装置》是⼀个融合声音、互动的科普艺术装置,旨在创造⼀ 个具备将时间这种抽象的概念具象化为具体的声音的科普艺术装置。通过对时间和声音的转化,该装置为观者提供了⼀种独特的科普艺术体验,有助于将复杂的时间概念链接到青少年的心智当中。机械敲击⽔晶钵发出的 禅⾳与光影及影像投射相结合,形成了⼀种和谐的节奏,营造出⼀个安静⽽具有疗愈效果的 空间。此装置的设计灵感源⾃传统的禅宗⽂化,强调通过感官的互动促使内⼼的宁静与反思 (Malchiodi, 2005)。已有研究表明,艺术疗愈能够通过创造性的表达⽅式帮助个体处理情 感和提升⼼理健康(Stuckey & Nobel, 2010)。







项目信息

客户:天猫精灵
软硬件方案: 第五杂谈会-OFA/Jay

程序开发: 第五杂谈会 - OFA/Jay