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FifthChat · 互动媒体实室MediaLab @Copyright 2025
京ICP备20031244号-2
京ICP备20031244号-2
天猫精灵未来馆
天猫精灵未来馆
天猫精灵未来馆
天猫精灵未来馆，是天猫品牌文化、天猫精灵产品属性、融合数字媒体艺术与互动，打造的品牌产品体验馆。体验馆以“声音互动”“语音交互”为核心AI打造三个不同互动场景，通过游戏化、互动式的展厅场景体验， 技术+情感+互动”的体验，传递天猫精灵的核心价值，以多感官体验的表达形式完成品牌与观众的情感沟通。
未来馆的叙事逻辑是以天猫精灵及其衍生品展示为基础，人的声音互动体验为主体，设置 X-SPACE空间 、 蓝牙mesh声控墙 、 克拉德尼空间——声纹邮局三个体验场景。每个空间均有各自的声音交互体验环节,声音以不同的形式参与进体验环节中，让观众认识 天猫精灵与自身的密切关系，进而对产品和品牌文化产生认同。
Tmall Genie Future Pavilion is a brand product experience pavilion created by integrating Tmall brand culture, Tmall Genie product attributes, digital media art, and interaction. The Experience Hall uses "voice interaction" and "speech interaction" as the core AI to create three different interactive scenes. Through gamified and interactive exhibition hall scene experiences, technology+emotion+interaction "experiences convey the core values of Tmall Genie, and express emotional communication between the brand and the audience through multi sensory experiences.
The narrative logic of the Future Pavilion is based on the display of Tmall Genie and its derivatives, with human voice interaction experience as the main theme. Three experience scenarios are set up: X-SPACE space, Bluetooth mesh voice control wall, and Kradni space - voiceprint post office. Each space has its own sound interaction experience segment, where sound participates in different forms, allowing the audience to understand the close relationship between Tmall Genie and themselves, and thus identify with the product and brand culture.
观众进入互动体验空间，观看以天猫精灵为内容母本创作的全息沉浸空间影像，触摸影像，进入全息影像游戏。通过全息影像和富有游戏感互动性的体验，将科技与未来的概念植入到天猫精灵当中，技巧性地将产品文化链接到观众的心智
X-SPACE space is controlled through projection and radar technology to create a rich panoramic visual experience, creating a surreal immersive interactive experience space.
The audience enters the interactive experience space, watching the holographic immersive space image created based on Tmall Genie as the content master, touching the image, and entering the holographic image game. Through holographic imaging and interactive gaming experiences, technology and future concepts are implanted into Tmall Genie, skillfully linking product culture to the audience's minds
Bluetooth mesh voice controlled wall, playing lighting games on site through Tmall Genie. The audience loudly says spells, and Tmall Genie recognizes them. The lighting wall lights up the pattern according to the spells
观众进入克拉德尼空间，根据屏幕提示说出想要留言在明信片的话，然后生成一张纸质的明信片。手机扫描纸质明信片上的二维码，播放之前录制的声音。通过科技-情感-互动，将品牌与观众进行情感链接
Kradni Space - Voiceprint Post Office is a sound interactive device that integrates sound and lighting. Through the use of audio devices and Tmall Genie technology services, sound is converted into text and ultimately displayed in the form of postcards.
The audience enters the Cradney Space, follows the on-screen prompts to say what they want to leave a message on the postcard, and then generates a paper postcard. Scan the QR code on the paper postcard with your phone and play the previously recorded sound. Through technology emotion interaction, establish an emotional connection between the brand and the audience
项目信息